WePlanet- Senior Digital Campaigner (USA)

Remote
February 5, 2025
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Deadline date:

Job Description

Summary

WePlanet (formerly known as Replanet) is about to embark on an incredible project that will revolutionise our organisation and help us build a truly global community of progressive ecomodernists dedicated to driving change on climate, environment, and development issues. Using science and data-driven strategies, we aim to inspire action and address some of the world’s most pressing challenges.

Our forward-thinking campaigns have been highlighted in major publications such as The New York Times, The Guardian, The Times, BBC and Reuters. With our mission gaining momentum, this is an exciting opportunity to join our team, grow your skills, and make a real-world impact.

This role focuses on digital mobilisation in the United States, growing and engaging our supporter base through compelling content and vibrant online communities. This fully remote role allows you to work flexibly from anywhere in the U.S. You’ll develop digital campaigns, foster connections, and collaborate with partners to advance impactful initiatives that support WePlanet’s mission.

You’ll thrive in this role if you are a proactive, pragmatic thinker who excels at connecting with people. You bring experience in creating digital content and using data-driven insights to refine strategies and achieve results. A strong understanding of the USA’s political and social context, combined with a willingness to learn and adapt, and a talent for spotting opportunities to engage audiences or advance campaigns, will make you an invaluable member of our team.

Applications will remain open until the position is filled, but priority will be given to candidates who apply promptly and are available to start at the earliest opportunity.

What you’ll do as part of our team

  • Identify, research, test and develop campaigns, working with the Digital Mobilisation Director and Campaigns Leadership Team, primarily in the United States but also globally, to grow our online community, increase supporter fundraising, and advance the organization’s mission. 
  • Write, edit, and/or translate compelling campaign and fundraising copy to inspire people to take action on our key issues, build momentum in the USA, and drive engagement, collaborating with the Online Fundraising Manager and Digital Mobilisation Director.   
  • Create and run social media advertising to grow our mailing list in the USA, and beyond. 
  • Work alongside other national campaigners and our campaign directors on our long-term ‘impact’ campaigns on energy, food, land and development.
  • Help us understand the political dynamics in the USA by keeping connected to local movements, alternative thinking, and researching policy processes within your national context. 
  • Work with partners to identify opportunities, build relationships, and contribute to WePlanet’s mission.
  • Track and evaluate campaign engagement, measure their impact on driving actions, and monitor the growth of our supporter base.
  • Travel nationally and occasionally internationally for team meetings, retreats, stakeholder and partner meetings, and petition deliveries.  

About You

We are looking for someone passionate about bringing about change on the issues we care about based on our core principles and values.  We value experience over formal education and encourage applications from candidates with diverse professional and personal backgrounds. Here’s what you bring:

Core Attributes

  • You are pragmatic, proactive, and believe in science, data-led decision-making, and ecomodernist principles.
  • You understand how progressive change happens and what makes a campaign effective.
  • You are passionate about connecting people across geographies, using digital mobilisation and engagement strategies to build a global community for action.
  • You are comfortable with new technology, tools, and platforms.
  • You work well cross-culturally, understanding and adapting to different working styles and needs.
  • You are committed to fostering a workplace and community that values diversity, equity, and inclusion.
  • You love working in a team and learning from others to make a bigger impact together.
  • You are willing to travel nationally and internationally to support meetings, collaborations, and campaigns.

Key qualifications and experience

  • A solid understanding of the USA’s political and social context. 
  • Experience in the non-profit sector.
  • Strong proficiency in English, both written and spoken, to effectively communicate with our global audience (C2 level or equivalent experience preferred). 
  • Experience in writing for digital audiences whether social media content, email communications, websites or blog posts, either personally or professionally.  
  • A knack for spotting opportunities to engage audiences or advance campaigns.  
  • Familiarity with managing a community of supporters via email, social media, and Discord and are comfortable with how to engage and excite them.  
  • Ability to make data-led decisions and love to understand how to improve your content. You are keen to run tests backed by statistical significance and are always looking to improve your work.  
  • Experience building and maintaining relationships with partners, stakeholders, or collaborators, ideally in a campaigning or advocacy context.
  • Ability to research and analyze political and social trends to inform campaign strategies.
  • A proactive mindset with the ability to think strategically and identify opportunities to advance campaign goals.

Extra skills and knowledge

This is a generalist position, so we don’t expect applicants to have all of these. However, having 2 or 3 of the following additional skills would be an advantage:

  • Experience in email marketing or writing for campaigns.
  • Background in activism and/or campaigning.
  • Background in science or technology.
  • Experience in video editing or other digital media.
  • Experience in coding or product development.